One of the most difficult aspects of communication in the non-profit arena is creating value.
Organizations can be extremely good at communicating the facts of how, what and when but when it comes to the the why we fall short. The "Why" is where value is created. Here are four tips in creating value:
1) identify a clear vision and purpose for your communication. If you don't know the outcomes you desire, neither will others.
2) establish the benefits for the consumer. No matter your industry, people always want to know what is in it for them.
3) use words that inspire and create. People want to participate in something that is bigger than themselves. Use words to describe the vision and purpose both factually and emotionally.
4) be clear on how you would like people to respond. Always give clear instructions on the invitation and the response needed to participate.
Great communication is like silver and gold; the rest is worthless.https://twitter.com/JoCannon
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